• by OMMA Magazine Writers , September 15, 2009

 The new esteelauder.com has a sophisticated appearance which is easy to navigate. The interactive features,  "Skin Care Finder" and "Foundation Finder," are perfect for finding the right products for users' individual needs, and Get the Look offers more editorial insight by teaching consumers how to apply products, in addition to making items easy to purchase. Loyal customers who know exactly what they want will have no problem finding it.  

Lead agency: Conor Brady, Vice President, Creative; Victoria Thorpe, Group Director; Tracy Parker, Account Director; Andrew Khor, Creative Director; Bill Brissette, Caroline Celis, Daniel Silva, Darci Manley, Elizabeth Rohtbart, Jasen Dickan, Jeff Wong, Design; Charles Zicari, Information Architect; David Albright, David Freedman, David Hohusen, Max Zabramny, Kenji Nakajima, Technology; Elise Moyse, Copy; Fang-Yu Lin, Information Architect; Hugh Elliott, James R. Bachalo, Flash Development; Karen Dahlstrom, Senior Copywriter; Betsy Marinaro, Account Manager; Stephen Tanguay, Todd Fraser, Flash Development.