• by OMMA Magazine Writers , September 15, 2009

Visit the Second Nature microsite, click on "threat surveillance," and you'll be whisked to a subway station where an unattended backpack has been caught on video. A dispatcher sends the video feed to an officer's PDA, who then apprehends a suspect. Another officer then arrives and, using Mobile AFIS, fingerprints the suspect for an on-the-spot identification. It's all part of a campaign that uses virtual reality imagery to promote Motorola's public safety offerings to police chiefs, fire chiefs and chief information officers of mid-to-large cities. The platform was built using CGI technology, flash and HTML. 

BBDO New York: David Lubars, Bill Bruce, Chief Creative Officers; Mike Boulia, Creative Director, Art director; Brian Donovan, Creative Director, Copywriter; Alexis Bellow, Copywriter; Jon Rosenberg, Agency Producer.