• by OMMA Magazine Writers , September 15, 2009

 When Wal-Mart saw the economy sending millions of first-time shoppers through its doors, it wanted to turn those visits into long-term relationships. So, it launched Momtourage, a multi-platform community built on the premise that no mom should have to do it alone. The site is packed with information and advice on issues like childcare and household work, and it's open to a mother's personal story. Wal-Mart saw 30 percent month-to-month traffic growth, surpassing 100 million unique visits per month. And the brand got the relationship-building it was after: 22 percent of Momtourage users visit Wal-Mart five or more times per month.

MediaVest: Susan Cho, Digital Associate Director; Roy Chung, Digital Associate; Amy Hanna, Digital Operations Junior Associate; Breta Kennedy, Digital Junior Associate; Tine Rhee, Jen Lieberman, Digital Associate; Anne Elkins, Senior Vice President, Activation Group Director; Douglas Roeser, Activation Associate Director; Fred Parachini, Nicole Elghanayan, Chris Owen, Eleni Bardis, Connections Associate Director.