FoodbuzzQuakerhttp://www.foodbuzz.com/brands/producer/quaker+oats
Finalist Food & Beverage
When Quaker Oats launched its True Delights granola bar it didn't just create a fan page on a social
network or make a flashy microsite, no, the granola became ingrained in the site Foodbuzz. The site utilized its network of on site bloggers, created contests, and made a brand profile for Quaker that
went beyond posting recipes to engage consumers in conversation, all of which created a genuine presence for the brand.