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Foodbuzz - Quaker

Foodbuzz
Quaker
http://www.foodbuzz.com/brands/producer/quaker+oats
Finalist Food & Beverage

 

 When Quaker Oats launched its True Delights granola bar it didn't just create a fan page on a social network or make a flashy microsite, no, the granola became ingrained in the site Foodbuzz. The site utilized its network of on site bloggers, created contests, and made a brand profile for Quaker that went beyond posting recipes to engage consumers in conversation, all of which created a genuine presence for the brand.

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