• by OMMA Magazine Writers , September 15, 2009

Charged with creating a site experience for Equinox members that matched the one they get in the clubs, Organic developed a user-friendly suite of tools to track and manage one's workout regimen integrated with a feature that finds and books classes at any of the club's locations, as well as helps creates custom fitness programs online. Users can also synch MYEQ fitness with their personal calendars and Facebook. The new online programs also allow Equinox to create custom offers based on members' habits, while enhancing their overall experience.

Conor Brady, VP of Creative; Wai Fong, Art Director; Sebastien Monney, Associate Creative Director; Rey Peralta, Associate Creative; Director Dean McRobie, ED, Project Engineering; Gilbert Yeh, Sr. Contributor, Information Architecture; Rob Romano, Group Director of Engagement Management; Whitney Browne, Associate Creative Director; Max Zabramny, Interface Engineering Mgr.; James Kewageshig, Sr. Interface Developer; Daniel Silva, Senior Designer