Commentary

The Taunton Press - Fine Homebuilding

The Taunton Press
Fine Homebuilding
http://www.finehomebuilding.com

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Finalist House & Home

Fine Homebuilding's site, which is supported by 250,000 unique visitors per month and 23,000 members, seems to offer anything and everything a home-improvement fanatic could ever want. The site is crammed with general information, and entertainment for a receptive and engaged audience, who range from architects and designers to DIYers. Fine Homebuilding also has boasting-rights to The Inspector, a first-ever game for design and building enthusiasts that has had 80,000 people play it over 120,000 times. Better yet, the game is constantly adapted for specific products and advertising opportunities. Not too shabby.

 

The Taunton Press: Robyn Aitken, Producer; John Ross, Producer; Matt Berger, Executive Producer; Anatole Burkin, VP, Digital Content; Jason Revzon, VP, Interactive.

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