• by OMMA Magazine Writers , September 15, 2009

Finalist House & Home

Spectracide's interactive microsite is truly an immersive web site experience. Between the eye-catching vivid colors and live-action graphics of bugs wriggling around under the mouse, it seems as though the visitor is doing something way more exciting than looking for a solution to their ant mound or Japanese Beetle conundrum. LBi created the microsite in order to increase brand penetration, and purchase intent. It did. There was a dramatic increase in sales, and the in-house off-the-shelf offers and coupon program also saw significant growth.
 

LBi: Thurston Yates, Executive Creative Director; Matt Daly, Associate Creative Director; Gina Jones, Account Manager; Chris Rebel, Senior Flash Developer; Alex Kurth, Senior Art Director.