• by Gavin O'Malley , Staff Writer, September 21, 2009

From Facebook pages, to blogging and Twitter accounts, Ford has gone crazy for social networking. And there are no limits, according to Scott Monty, Global Digital & Multimedia Communications Manager at Ford Motor Company.

“We have the full support of our social media efforts … all the way up to the board of directors,” Monty said Monday morning at OMMA Global. “They knew that this is the future.”

Added Monty: “We’ve set our content free.” What happens when it doesn’t come back, or doesn’t quite behave as the car make would like. Half joking, Monty said, “Hunt it down and kill it.”

Ford is presently in its eighth month of its Fiesta Movement social-media program to promote the eponymous car from Europe by letting 100 young social-media-savvy Americans drive the vehicles for several months. Each month, Ford has been assigning tasks to the “Agents” involving lots of driving and just as much blogging, Twittering, YouTubing and Flickring.

“People are finding out about the Fiesta from people like them,” said Monty.