MEDIA Magazine's Creative Media Awards, The Yale Club, New York
September 23, 2009
There is no such thing as too many award shows. If you want, we can
meet at the playground around 2 p.m. tomorrow and discuss this like gentlemen. Last night I shot at Media Magazine's Creative Media Awards, where a crunchy triangular snack that renders your
fingertips nuclear-powder-colored facilitated the success of one agency. 
Red. I like red. It just feels lush and devious. It was red red everywhere at The Yale Club, which is hot, but the A/C was working, so that was cool. I had just stepped off of the
most crowded, humid, human stink elevator all week and when that A/C blasted me in the face I smiled and thought, "OK, this is going to be a good night." You know who else had a good
night? Goodby, Silverstein, and Partners, who won award after square-napkin-trapping award and took home Best in Show award for Doritos Hotel 626.
Some tidbits I overheard last
night:
"Leave me out, I have a shrimp in my hand!"
"Your meat is famous!"
"Thank you to [insert client name] for being so open to doing this"
*music* "Do a little
dance, make a little love"
Finalists (who are winners, too) and winners snacked on garlic cheese puffs, one-shot shrimp cocktail, shrimp tempura, bruschetta, chicken satay, and a quickly
flowing bar of beverages. Dinner began with some sort of mushroom quiche-looking thing (could have been a tart), followed by a crispy green salad with what looked like marshmallows on it.
Don't worry, you crazy cats, I investigates and they were hearts of palm. A big fat steak making sweet sweet love to fluffy whipped potatoes followed.
While everyone ate, I flipped through "The Future of Media" edition of
MEDIA magazine. If you don't have it already, find a way to get it. I'm not just saying this - our writers are incredible and the "four rooms" piece ended with a dash of
apocalypse. Oh, and don't worry about me mealwise, I had eaten two English muffins with peanut butter before I came, for reasons unexplainable.
It was a mature evening, with happy winners and stuffed guests. You
can see the entire list of winners
here.
Tonight I'll be covering The First Annual Egos, "The Communication Industry's Highest Honor." This honor will be received by the team that wins...
...wait for
it...
ping-pong.
I'm kind of geeked about it. I love the sound of ping-pong balls and I was first told that Judah Friedlander would be hosting, but I don't see him named
anywhere on the site.
Sift through the photos from last night!
It's almost
over, people! You can see my coverage so far on https://www.mediapost.com/blogs/online_minute and the Advertising Week 2009
Flickr photo collection I've been building, too.
Anyone else going to Night of the Ad Eaters tomorrow?