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Taking Apple Tablet Seriously

  • Gizmodo, Wednesday, September 30, 2009 2:46 PM
Sure, it's fun to watch gadget geeks lose it over the likelihood of an Apple tablet, but the success of such a device has serious implications for every publisher, advertiser, and device maker.

Apple is reportedly in talks with several media companies rooted in print, negotiating content for a "new device." Going where no Kindle or E-Ink device has so far gone, Apple's tablet ambitions include having publishers create "hybridized" content that draws from audio, video and interactive graphics in books, magazines and newspapers, where paper layouts would be static. With the help of iTunes, Apple could easily establish itself as key distributor of such next-generation print content.

At least in theory.

Read the whole story at Gizmodo »

1 comment about "Taking Apple Tablet Seriously ".
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  1. Mark Sigal from The Middleband Group, September 30, 2009 at 5:28 p.m.

    For what it's worth, I did a detailed analysis of what it would mean for Apple to "re-invent" print media in digital form, concluding that Apple has three key things going for it that make it a natural:

    1. A pre-existing 50M device footprint with the iPhone + iPod Touch that provides leverage for a new device;

    2. A proven dynamic platform (read: integrated hardware-software-services-tools) for end-to-end content creation, application development, distribution, and global reach, supported by deep application and media libraries, and a robust runtime space;

    3. A durable billing relationship with consumers to the tune of 100M credit cards on file (iTunes + App Store, Mobile Me).

    Plus, the history of Steve Jobs dating back to Next suggests that this is strategic to him (and thus, Apple), something the post covers:

    Rebooting the Book (One Apple iPad Tablet at a Time)

    Check it out if interested.


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