The "Drive One For Your HBCU" initiative is timed with the Ford Black College Road Trip Program and the HBCU football season. The Ford Black College Road Trip will begin on Oct. 23 at Florida A&M University and will culminate at the 2009 Bayou Classic in New Orleans Thanksgiving Weekend.
The program runs until Jan. 4 and allows for entry points, including online at www.drive4hbcu.com, during the various stops of the Ford Black College Road Trip and during the 2009 Bayou Classic in New Orleans. The goal is to secure 10,000 test drives. The Tom Joyner Morning Show and www.blackamericaweb.com will serve as additional outlets for information and reminders on the program throughout the campaign.
The 2009 Ford Black College Road Trip includes campus "Takeovers" of Ford's latest products and networking sessions hosted by George Fraser at selected business schools. In addition, Ford will be onsite during game day weekend at the select stops of the 2009 tour, with opportunities to check out its latest products and to register for the "Drive One For Your HBCU'" program.