• by Amy Corr , Staff Writer, October 26, 2009

According to a survey commissioned by Mobi, IT departments find the task of managing a company's mobility program quite challenging, to say the least.

Enter Mobi, a start-up company that offers corporations an online tool that helps IT manage its mobility program.

The company launched an interesting B2B campaign, created by Young & Laramore, to introduce itself to the industry.

First came the commissioned survey, sent to CIOs, IT directors and wireless users. The study found that almost half of the companies don't have a published mobile device policy; almost half  monitor employees' mobile charges; and two-thirds of company mobile phones contain sensitive company information. Translation: companies are wasting both time and money on their wireless programs.

Mobi's Web site has a constantly moving ticker that displays the amount of money wasted this year by unnecessary mobile expenses accrued by corporate employees. We are in a down economy. Saving wherever we can helps.

The site also illustrates survey results via simple drawings. One picture shows an IT worker who's so busy that he needs a ticket dispenser so employees can take a number and wait their turn for assistance.

Mobi brought the ticket dispenser to life when it mailed IT Managers at mid-sized companies "The TikITron 3000." The functional dispenser was sent to prospective clients to show that someone understands and relates to their plight.