• October 28, 2009

FedEx has launched its first new global campaign since 2007. "FedEx Delivers to a Changing World" is in the U.K., Germany, India, Japan, China, South Korea, Mexico, and Brazil. The company says it is designed to boost the company's FedEx's standing in countries in which it is not a leading shipping firm for business.

The effort, comprising five print and digital ads, is intended to drive the target to www.Experience.FedEx.com. There are also print ads. The creative was handled by BBDO agencies in New York and Manila, per the company.

The ads discuss how FedEx provides access to new markets, offers solutions, supports the local communities and connects the world in sustainable ways.

The last global advertising campaign, "Behind the Scenes", was rolled out in 2007 and 2008 and reinforced the ways in which FedEx provides customers with access to market opportunities globally.--Karl Greenberg