mobile marketing built on traditional TV

Greg Grunberg, the co-founder of Yowza! (a mobile coupon service) fits right in on an OMMA panel -- he's got that combination of geeky enthusiasm and laid-back expertise -- but he has a special advantage in promoting Yowza!: he's also the highly-recognizable actor who plays the hapless mind-reading cop in the TV show "Heroes." Listing his company's promotional partnerships, he enthused: "Yowza is a [prize] wedge on 'Wheel of Fortune.' That's huge."
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