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The History Of Link Building

Rand Fishkin tells us how advancements in link building can benefit marketers. In a mini-history of the process, Fishkin reminisces about linkbait, as well as Google's push to recognize and count legitimate links.

He then explains what influenced the latest changes, including Twitter, brand mentions and keyword associations, and ad blindness. And as the old saying goes, Fishkin writes, "evolve or be left behind by those who can better adapt."

Read the whole story at SEOmozBlog »

1 comment about "The History Of Link Building".
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  1. Bruce McDermott from Atom Valley, November 12, 2009 at 1:48 p.m.

    Nice link, thanks.

    Amazing how that old argument about links vs. content still goes on to this day. The link supporters still try to game the Google Algo with link strategies that inevitably result in a Google Smackdown. Meanwhile, real marketers, go after the real goal of the client. Make sales...which of course is all about targeting the right phrases.

    If you're making a "Made For Adsense" (MFA) website where your goal is to drive millions of hits at a domain only to have them arrive and get frustrated and click out through an ad, then by all means follow the link strategists. (that's the kind of SEO taught throughout the whole Internet). It's the old 1950s "throw enough cr*p at the wall some of it is bound to stick." (think television advertising)

    If you're actually trying to help a legitimate business then go for the 500 high conversion organic phrases resulting in continuous solid sales. Pinpoint the right words and watch your client layoff half their sales force because they don't need them anymore. This strategy is PERFECTLY aligned with what Google is willing to deliver to your door.

    And...never...never lose first page positions in Google because your competition is hung up on linking strategies for generic highly competitive, high traffic, LOW CONVERSION single words. They haven't a clue what you are really listing for in the search engines so you have no competition.

    If you absolutely have to go for a highly competitive search phrase then simply learn how to do effective offsite SEO. But always remember...Traffic does not equal Sales. Finding the buying audience equals sales.

    BTW loved that link to Comscore in the article.
    http://tinyurl.com/yeswl9n
    If I understand it correctly, they are defining poor performing Display Ads as Billboard Branding in order to be able to sell it to clients. Wow. Banner blindness is just that. They are invisible guys. Stick to offline conventional advertising if you want to go that route.

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