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Weeding Out Unqualified Search Traffic

  • PPC Hero, Thursday, November 12, 2009 2:13 PM
Amber points to data about the search queries that trigger ads to display in as a sign that things are shaping up at Microsoft.

She also steps through the process of running a search query report in adCenter, as well as adding negative keywords to the adCenter account. She writes that adding negative keywords is a great way to weed out unqualified traffic -- which, when done correctly, can help advertisers save money.

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