- PPC Hero, Thursday, November 12, 2009 2:13 PM
Amber points to data about the search queries that trigger ads to display in Bing.com as a sign that things are shaping up at Microsoft.
She also steps through the process of running a search
query report in adCenter, as well as adding negative keywords to the adCenter account. She writes that adding negative keywords is a great way to weed out unqualified traffic -- which, when done
correctly, can help advertisers save money.
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