Ford Fetes Fiesta Social Media Agents

November 24, 2009

Ford will fete "Fiesta agents" -- participants in its Fiesta Movement social media program -- at the Los Angeles Auto Show. The company will hold an awards celebration at the Palladium in West Hollywood.

Among the awards categories will be a viewer's favorite, with fans and consumers having the opportunity to select their favorite Fiesta agent. The event will also show the car in advance of its reveal at the Los Angeles Auto Show on Dec. 2.

The band Parachute, whose music video was produced by Fiesta agents as part of a challenge in October, will play at the event.

The awards celebration will also be tweeted.

The Fiesta Movement involved 100 young "trendsetters" test-driving European-market versions of the car for six months, using the vehicles to perform monthly missions.

Ford said the program generated 5.5 million YouTube views, more than 677,000 Flickr views and more than 3.4 million Twitter impressions, and that the Fiesta Movement and test drive program has resulted in more than 60,000 hand-raisers.--Karl Greenberg

automotive, awards, social media

2 comments about "Ford Fetes Fiesta Social Media Agents ".

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Scott Monty from Ford Motor Company, November 24, 2009 at 4:02 p.m.
Thanks, Karl. If anyone would like to attend in person, we've love to have them drop by. The RSVP is at Eventbrite: http://fiestamovementcelebration.eventbrite.com
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John Morgan from Motozuma, November 25, 2009 at 10:15 a.m.

Scott - Sounds like a great event. The Motozuma Team will be there. Congratulations on all the success with the Fiesta Movement - awesome program. Look forward to seeing you there.