Doritos has winnowed the list of possible new game contenders in its "Unlock Xbox" promotion to eight quarter-finalists.
In the next phase of the program -- in which gaming fans were
challenged to submit game ideas for Xbox LIVE Arcade -- the public will vote to determine the three semifinalists, who will pitch their ideas to Microsoft one final time.
Executives with
PepsiCo's Frito Lay division said the promotion continues Doritos' initiative of turning control of the brand over to consumers. The company for the past two years has aired consumer-created
television commercials during the Super Bowl.--Aaron Baar