• December 9, 2009

Chrysler Group LLC has tapped UM as agency of record for media planning and buying for the Chrysler, Jeep, Dodge and Ram brands in the U.S., Canada and Mexico. The appointment is effective immediately.

The announcement comes as the contract with the company's current media buying agency, PHD, ends in January. The Auburn Hills, Mich. automaker says media buying and planning will be mostly run out of Detroit with the support of offices in New York and San Francisco. The scope of work covers traditional and digital media. In addition to media buying and planning, UM will also be tasked with supporting Chrysler's retail marketing initiatives.

In addition, Chrysler also announced that Meredith Integrated Marketing will manage CRM initiatives for both the U.S. and Canada. This announcement builds on an already existing relationship Chrysler has with Meredith as a custom publisher. The team supporting Chrysler will be primarily based in Detroit.--Karl Greenberg