MTV Networks Monday named Kevin Arrix executive vice president-digital advertising sales, making him the lead sales executive in charge of MTVN's online and mobile advertising across all of its
properties. Arrix will also oversee MTV Networks Digital Fusion, a digital branded entertainment group; as well as MTVN's Tribes, a series of demographic-focused vertical ad networks built around its
core online properties. Arrix previously served as senior vice president-digital advertising sales.
