• Multichannel News, Tuesday, December 29, 2009 10:50 PM

About 17.6 million television systems for automobiles will ship in 2015, up from 8.2 million this year, according to market research firm iSuppli. The trend will be worldwide; the mobile TVs will also include portable navigation devices. Still, the market faces challenges, both financial and technical. Mobile TV in the auto space is likely to piggyback on any successes in handheld mobile TV delivery.

For broadcasters, the major mobile TV play is being led by the Open Mobile Video Coalition, which represents more than 800 local TV stations that plan to use the ATSC's mobile digital TV broadcasting standard. The OMVC has lined up device manufacturers and the group plans to launch a customer trial in Washington, D.C. next year. Also hoping to crack the market is FLO TV, Qualcomm's mobile television subsidiary, which has a deal with Audiovox to deliver live TV service through more than 12,000 new car dealers in 85 markets.

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