Shatner Returns As Priceline Spokesman

  • January 20, 2010
Priceline is bringing back actor William Shatner for a 12th year as its celebrity spokesman. The company is focusing on hotel savings in new creative.

The campaign includes TV, online and print ads created by San Francisco-based Butler, Shine, Stern & Partners. The campaign is a further extension of Shatner's successful run as the Priceline Negotiator. This time, Shatner will be joined by a new sidekick named Big Deal.

An earlier character, No Fee, helped The Priceline Negotiator highlight's elimination of airline ticket booking fees in 2007. Now, Big Deal, a new Negotiator sidekick, helps demonstrate just how big the hotel deals are at and how easy it is to get them.--Tanya Irwin

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