Commentary

Just An Online Minute... Unearth Those Red Bull Reserves! It's Social Media Week New York!

FINAL Social Media Week Coverage Schedule, NEW YORK
Feb 1 - Feb 5, 2010

Social Media Week New York might be the hardest themed week of events to figure out yet.  And if I'm saying that, I can't even imagine how insane it is on the actual event planning side.  I have already gone through three revisions to my schedule of coverage, which I don't choose lightly.  I think about why you read this column and about how I can also share brain bits along side the chicken sticks.  Because I'll be covering day panels, night panels, and night parties, this column is going to published with greater frequency.  So look out!

Ok, so listen: if you subscribe to Just An Online Minute the email-style, you'll be seeing me in your inbox potentially three times a day or more, depending on Red Bull ingesting.  I promise to make it worth it.  People who follow me on Twitter (@socialmedium) will be getting a special treat - they're get notified of new posts before it hits inboxes.  I'm doing this so that if I suddenly post 2 pieces within 30 minutes of each other, inbox types won't get bombarded and the coverage will be all kinds of fresh and timely.  Makes sense? Makes sense.

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Monday Feb. 1

10:30a.m. - 12:30p.m. Branding The Future With Social Media, Sponsored by Pepsi Refresh.  Brian Morrissey, Digital Editor at AdWeek, will moderately moderate panelists Lauren Hobart, Chief Marketing Officer of Sparkling Brands, for Pepsi-Cola North America Beverages, Max Schorr, Co-founder of GOOD, Inc. Facebook VP of Sales Tom Arrix & Frank Cooper, Chief Engagement Officer of Pepsico.  Whether or not they'll shoot beverages into the audiences with a Pepsi cannon is up in the air.

6:00p.m. - 8:30p.m. The Official Social Media Week Opening Night Celebration!  It's at 265 Elizabeth Street, if you want to crash it, but I wouldn't recommend it.  Especially since I can see myself standing in front of the entrance and having no idea where the party is.  Just read about it on Tuesday.

9:00p.m. - 1:00a.m. Digital Somethings at Destination Bar.  I'm not sure about this one.  It's billed as VIP and the guest list looks like the invitation to Obliterati, which is also having a SMW themed party.  So, two Obliteratis?  They even say 'We are happy to collaborate with Obliterati by inviting select guests to this special VIP event!" I know it goes against the rules of Conan to be so cynical.  If I stay out late the first night of Social Media Week coverage I'll be a Comatose Something all week. Gotta keep the energy up!  If I don't poke my head in, I'm sure I'll regret the photo ops foregone at the 1 o'clock hour when Jaegerbombs and fist pumping is prime.

Tuesday Feb. 2

12:00p.m. - 2:00p.m. Neworked News Gatherers: Defining The Social Media Editor Role.  This better be good, I have high expectations.  I love discussions of ownership (of ideas, thoughts, opinions) and editing - especially editing when it comes to controlling the type/tone of content and IF there should be such controls.  This is the main reason I may skip the Digital Doodads I mentioned above.

6:00p.m. - 7:00p.m The Official PressLift Launch Events.  Officially, too, the party goes until 9:00p.m., but I'm doubling down and heading to another event at...

7:30p.m - 9:00p.m. Digital Cocktails: Keys to Social Media Success at For Your Imagination Studios where the panelist, covered in viruses, will spray tan the audience.  Wait, that's not right - sorry, I was multitasking with Twitter trending topics.  Experts and practioners with proven success in viral communications will douse the audience with their smarts.  WAY better than spray tanning.

Wednesday Feb. 3

Noon: begin Sugar Free Red Bull I.V.

6:30p.m. - 8:30 p.m. SUXORZ: The Worst Social Media Campaigns of '09.  Now, let's remember folks, when you read coverage of this - I am the messenger, I shouldn't be shot.   The judgementals include: Caroline McCarthy, writer, CNET.com, Steve Hall, Editor, Adrants.com and Adgabber.com, Ian Schafer, CEO, DeepFocus, BL Ochman, Managing Director, Proof Digital Media, and they'll be egged on by moderator Henry Copeland, CEO, Blogads.com.  Will someone please do the research on friends of the panelists and said friend retention rate post SUXORZ? Thanks!

Thursday Feb. 4

11:00a.m. - Commence under eye application of Preparation H

6:30p.m. - 9:00p.m. Is The Future F*cked? No, this is not a trick question.  The panel includes"notorious disruptors" Ian Schafer, CEO of Deep Focus, Nick Denton, CEO of Gawker Media, and Joe Marchese, President of SocialVibe.  Marchese, don't take this the wrong way, but you're too nice to be notorious!  I've never seen Nick Denton in action, and I will try not to let others' opinions' of him leak into my brain lens and fog it up.  The disruptors will be kept from combusting by moderator, Rob Norman, CEO of GroupM.  Get your "print is dead!" Bingo sheets out.

Friday Feb. 5

7:30a.m. - Begin sleepwalking

8:30a.m. - 10:30a.m.  I'll be stumbling, bleary eyed into The Princeton Club for Marketing & Millenials In Real Time - a public focus group hosted by The Social Media Socety.  If I'm wearing pajama pants and a suit jacket, do not be alarmed.  I hear that's how the Millenials dress anyway.  You can mace the panel of bright young minds about their social media consumption habits.  The panel will be moderated by none other than the ringmaster of the social media carnival, Mr. Youth's Doug Akin.  Lots of juicy details are over here.

3:00p.m. - 5:00p.m. Snack Time! It's the NY Food Panel at Whole Foods Bowery location. Milk and cookies will accompany a delicious conversation around new media, new food, and new food media.  Yum!

7:30p.m. - 10:00p.m. The Social Media Week Official Closing Party! It's at Kiss and Fly, a place I've never heard of, probably because I'm poor and my life revolves around pizza and zeppoles.  Either way, if I'm still alive and not passed out at Whole Foods I'll be covering the drinks, the dancing, the happy pantsing, performances by Daniel Merriweather & kickass (I've seen them quite a few times and am constantly impressed) audio/visual mashup artists Eclectic Method and music by DJ Josh "Zeke" Thomas.

I think I picked stuff that you would find interesting fly on the wall material.  I hope I did, because I'm going to be working my tail off for you.  Now, if you'll excuse me, it's time to carb load.

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