• February 17, 2010

The U.S. Air Force has added an interactive extension of its current campaign, including a redesign of its Web site and mobile site. The work features real women and men of the Air Force and gives an in-depth look into careers such as a sensor operator or combat controller. GSD&M Idea City partnered with Visual Goodness for the Web site and Ipsh! for the mobile component.

This multimedia experience Web site combines video, gaming, live chat and printed information to demonstrate what it's like having a career in the Air Force and being able to work with technology that was once thought to be science fiction. The mobile site includes information on Air Force careers and the ability to download wallpapers and the "It's Not Science Fiction" TV spots.

The "It's Not Science Fiction" campaign originally launched in July.--Tanya Irwin