At London Fashion Week, Italian trendsetter Dolce & Gabbana is claiming a first for mobile marketing: It will broadcast both its D&G and Dolce & Gabbana shows live on iPhone and Android, as well as on
Facebook.
The app is available for free at iTunes.--Sarah Mahoney
Does anyone know whether Dolce & Gabana receives a cut of the airtime/data fees that the wireless carrier collects from those who stream the show?