• Search Engine Guide, Monday, March 1, 2010 2:30 PM

Core term qualifiers, segmenting keywords, and finding the return on investment for keywords are some of the topic Stoney deGeyter explains in this guide to SEO. He also discusses four distinct keyword segments and what they represent in the searcher's buying cycle.

There's also a chart that shows general rules for determining the keywords that produce the best ROI. The "happy ROI zone" includes phrases with three and four word, he writes. They bring in good traffic and have positive conversion rates.

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