• StraightUp Search, Tuesday, March 2, 2010 3:37 PM

It's time to explore alternative PPC marketing opportunities other than Google, Microsoft and Yahoo, Bob tell us. (I agree.) He points to Facebook and LinkedIn as two alternative sites to place ads. Marketers also might want to consider exploring shopping engines. Bob explains why.

Ignore the end of the post, though. It reeks of a marketing pitch; but the rest of the post does provide some good advice for those looking to expand paid search campaigns outside of the Big 3 search engines.

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