A majority of senior-level marketing executives are optimistic about 2010, finds a new survey by the Marketing Executives Networking Group and Anderson Analytics, reports
Adweek.But fewer are
in a position to spend money, judging by their own marketing budgets. In the survey, conducted in January and February among members of MENG, 66% said they are more optimistic this year than last
about "the opportunities for your business," including 21% who are "much more" optimistic. One emerging trend: 72% said their company is planning "new social-media initiatives" in 2010.