Commentary
'Let's Do Better' (Starting With The Marriot's Rug)
- by John Capone , March 18, 2010
Rich Silverstein of Goodby, Silverstein & Partners hates the rug at the Marriot. At the end of a lengthy rant (on the way to another rant) he said, "I hate this fucking rug." And who could blame him? It is ugly. But as a designer it's just the beginning of what offends him. What else offends Silverstein? Well basically America. All of it.
"We have a 3,000 shopping mall, where the identity of our country is being lost," he says. "We all look the same. We all dress the same. And then we all are the same."
In defense of the rug, it really
tied the room together.
The offending rug:
I completely agree with Rich Silverstein … about the rug & everything. (I was actually thinking about it & the brown marble while on the escalator. They should have based off the lighting.)
It truly does upset me when I see the dumbing down of America in advertising ( … Burger King commercials for prime example). We need to do things that inspire, enlighten, and drive the coming generations in a better direction than we are now. It is not only the responsibility in marketing, but of the product creators. I find the "dumb" approach to be a complete turn off. What about usefulness?
The idea of people having to search harder for better quality products, options, and anything can be frustrating to some when time is a factor. How do we keep people in a more intelligent & inspired loop? I find a lot of of the most interesting things I discover are acquired via word of mouth (Glen Gould for example), which is a potential of social media in current time.