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Will iPad Bump Google For Bing?

Despite rumors to the contrary, Apple is unlikely to dump Google as the default search engine for the iPad, says Barclays Capital analyst Douglas Anmuth. "Overall, we believe there is a better than 50% probability that Google remains the default on Apple mobile devices -- if nothing more because Apple is extremely focused on the user experience and Google's 65%+ search market share speaks for itself," Anmuth writes in a research note.

"As a result, Apple may not want to risk disrupting the iPad or iPhone user experience with a shift to Bing." Anmuth notes that Microsoft has bought Bing some distribution via toolbar deals with HP, Dell, and Verizon. Still, a Apple deal would represent a major coup for the search underdog.

Read the whole story at Media Memo »

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