It will roll out over the course of 2010, with the first two starting now. In addition to an expanded range of premium wine options, Virgin America has expanded its on-board menu for summer to include seasonal menu items.
Vaynerchuk's Wine Library TV will also make its debut this month on the airline's Red in-flight entertainment system. This summer, Virgin America also is planning an in-flight wine tasting with Vaynerchuk in the first class cabin. --Tanya Irwin