Virgin Atlantic Airways is launching its first global marketing campaign with the tag: "Your Airline's Either Got it or it Hasn't." The new campaign, kicking off in the U.S., was developed by the
Virgin Atlantic global team and agency of record, RKCR/Y&R in the UK and Y&R offices globally. The campaign will then continue to move across the globe to all 32 destinations the airline flies. The
effort is cross-platform: In the U.S., it will appear in consumer and lifestyle print publications, online banners, rich media, email, promotions and events sponsorship.