What will James get in return? Rust writes: "You will be given the honorary title of 'King' of our NASCAR weekend." That means: Chicagoland Speedway becomes "LeBron James Speedway" for the weekend; limited-edition merchandise with the "LeBron James Speedway" logo with proceeds to the charity of James' choice; a painted "LeBron James Speedway" turf logo on the front stretch of the infield and on other signage throughout; and an opportunity for James to address "the great sports fans of Chicago" during pre-race ceremonies.
And Rust says James gets an invite to the NASCAR Sprint Cup drivers who are meeting to address all of the competitors prior to the race.
"As a major sports property located in a market rich in sports tradition, it would truly be a great honor for us and all of our fans to have you attend our NASCAR Sprint Cup Series race in July," writes Rust. --Karl Greenberg