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The Art Of SEM Budget Optimization

Kim Farmer points marketers in the right direction for optimizing budgets for search campaigns. She digs into setting daily budget goals, and the benefits of having a daily target for adCenter. Having a $1,000 monthly budget, but only $25 per day daily target, you're only using 75% of your budget each month, so you've got funds that can go toward another project. Farmer provides optimization suggestions for results-driven marketing, branding, and lead generation.

Read the whole story at Microsoft Advertising Blog »

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