Kim Farmer points marketers in the right direction for optimizing budgets for search campaigns. She digs into setting daily budget goals, and the benefits of having a daily target for adCenter. Having
a $1,000 monthly budget, but only $25 per day daily target, you're only using 75% of your budget each month, so you've got funds that can go toward another project. Farmer provides optimization
suggestions for results-driven marketing, branding, and lead generation.
Read the whole story at Microsoft Advertising Blog »