The effort is intended to underscore the Ad Club's mission of "Making connections, learning from the pros and 'giving back.'" Proceeds go to the club's foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.
The auction (and site) will be live at the Club's Stars of Madison Avenue luncheon, which launches Advertising Week on Sept. 27. It continues online that week and concludes on Monday, Oct. 4. Details are at www.theadvertisingclub.org.
The highest bidder will have a breakfast, lunch or dinner with their "prize" at a major city hot spot (all expenses paid) which, in some cases, will also include time at a ball game, art gallery, karaoke hall or the corridors of the executive's company. The opening bid for each is $500.