• by OMMA Magazine Writers , September 3, 2010

Blitz
John Mayer, "John Mayer AR Music Video"
Entertainment: Music

After Mayer's management team contacted Blitz to create an interactive concept to promote the singer's latest disc, the agency teamed with Adobe to produce a augmented reality powered video for the single "Heartbreak Warfare" (complete with broken heart glyph). The 3-D video and computer graphics (of Mayer sulking around a living room with his guitar) are convincingly rendered with a depth of field and reactivity that help the technology add to the experience.