RYAN Partnership
Mead/Five Star, "Five Star Music Insider"
Entertainment: Music
To reach the back-to-school market and stay top-of-mind during the key shopping season, RYAN Partnership and Mead
created the Five Star Music Insider hub, introducing new musical acts and igniting a key passion point for students. The site showcases the bands' videos, songs and tour diaries with a simple
scrolling wheel interface, giving students a chance to vote for their favorites (with the winning act receiving $25,000). The site also ties into Five Star products, allowing consumers to redeem codes
from purchases for bonus material on the site, such as song downloads.
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