• by OMMA Magazine Writers , September 3, 2010

Pereira & O'Dell/Struck Axiom
LEGO, LEGOClick.com
Social Networking

The hub of the LEGO CLICK program, LEGOClick.com, is a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips from ordinary users - i.e., LEGO builders - designed to celebrate and inspire LEGO creativity, or "Click" moments as Lego calls them. It invites fans to join a conversation about what makes things "click," by posting to a blog where they can share stories, ideas, and photo and video inspiration. The site features a colorful, playful, yet intuitive interface melding text, images, video, and interactive features.