• by OMMA Magazine Writers , September 3, 2010

Organic, Inc.
Kimberly-Clark Corp., "U by Kotex"
Youth

U by Kotex leverages digital channels to start genuine conversations and share valuable feminine health information with teen girls and young women - an audience that is often ashamed or scared to discuss these important topics.  The site serves as an educational tool and uses the power of social media to engage its audience and shatter taboos. UbyKotex.com sells its product - and a cause - by truly speaking to its target audience in a voice they can relate to, feel comfortable with, and have fun with. It allows young girls to face a confusing thing with humor and ease and stop being "freaky" about periods.