• by OMMA Magazine Writers , September 3, 2010

Look, pro-baseball players are just like you, Average Joe! They have kids, worry about dry skin...At least that is what the Dove Men + Care Journey to Comfort campaign proposes. Launched during a branded sponsorship of MLB.com during Father's Day (nice targeted start), short vignettes of three stars (Joe Girardi, Andy Pettitte and Albert Pujols) show the men in the comfort of their own (very comfortable) homes playing with the kiddies, hugging the wife and discussing the joys of fatherhood. Aw. The editorial content also appears on the campaign's site, making it a destination for anyone who missed the videos.