• by Sarah Mahoney  @mahoney_sarah, September 8, 2010

To market its new Trivial Pursuit: Bet You Know It game, Hasbro has rounded up some of YouTube's biggest stars for an online interactive Trivial Pursuit tournament.

"The interactive game on YouTube is a first for Hasbro," Donetta Allen, a spokesperson for the Pawtucket, R.I.-based brand, tells Marketing Daily. "It's also the first time that YouTube channel stars have been tapped for an interactive game on the channel." After registering at youtube.com/trivialpursuit, viewers can answer questions to build up their own score.

But since the main goal of this version of the classic is to bet on what the other team may or may not know, viewers then go up against people like Gary Brolsma, whose lip-sync-and-dance routine has now been viewed over 1 billion times, Harry and Charlie Davies-Carr, now 6 and 4, of the famous "Charlie Bit My Finger" video (the No. 3 most viewed video ever on YouTube), and Michael Buckley from "What the Buck?" More than a dozen YouTube stars are involved in the promotion.