U.K. Ad Market Expanding At Twice The Forecasted Rate

Ad spending in the U.K. is s growing faster than originally forecasted, according to a revised outlook just released by Interpublic's Magna Global unit. Led by a surge in TV ad spending, Magna now estimates the U.K. ad economy will expand 6.2% in 2010, double Magana's original forecast for the market. Magna says its longer term outlooks for the U.K. have also been revised upward, with the market now expected to expected to expand at an annual growth rate of 3.3% -- vs. Magna's original forecast of 2.7% annually – between 2010 and 2015..
Next story loading loading..

Discover Our Publications