• September 13, 2010

To prove it can keep up with the trendsetters that flock to Fashion Week, Morgans Hotel Group Co. says it is providing all of the guests at its Royalton hotel with custom Apple iPads.

The company says it will continue to offer the iPads as a concierge service to guests indefinitely, to "further facilitate discerning guests' movements through the city, arming them with 'insider' knowledge, and ensuring that every aspect of their hotel stay is tailored to personal preference."

The iPads are programmed to provide one-touch access to everything from room service to the valet, as well as free downloads and "sleep sounds," a custom playlist of exclusive lullabies.