Nielsen Adds iPad App To 'My Generation,' Will Track Behavior Via 'Watermarks'

ABC is teaming up with Nielsen to launch a new iPad app that will enable TV viewers to "enhance" how they watch the network's " new prime-time drama My Generation"  with interactive and social media features, but which will also enable Nielsen to automatically insert digital "watermarks" to detect the download users' behavior. The move is also an interesting diversification play by Nielsen, which appears to be expanding beyond its core mission of measuring audience behavior, to becoming a technology platform provider.

MY GENERATION - What a difference ten years can make. In 2000, a documentary crew follows a disparate group of high schoolers from Greenbelt High School in Austin, TX as they prepare for graduation, then revisits these former classmates ten years later as they return home to rediscover that just because they're not where they planned doesn't mean they're not right where they need to be.

Give m an I. Give me a P. Give me an A. Give Me a D.  What does that spell?

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