Korey Kay To Relaunch Commodore Computer

  • September 16, 2010
New York Agency Korey Kay & Partners has been tasked with relaunching the Commodore computer brand in the United States.

The company selected the agency for branding and creative development on a $30 million campaign after a review. Duties will include creating and producing marketing programs for the Commodore and Amiga brands.

Among other tasks, the agency will help Commodore relaunch the 21st century version of the Commodore C64, which was the first home computer to reach $18 billion in sales and selling more than 60 million units worldwide. Advertising will arrive in time for the holiday season.

1 comment about "Korey Kay To Relaunch Commodore Computer".
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  1. Mark Kolier from moddern marketing, September 19, 2010 at 7:59 p.m.

    This does not sound like a good idea. Commodore? Who under 40 remembers that brand?

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