CBS Picks New Boss For 'Undercover' Work


Will he leave the c-suite and make the beds in the honeymoon suite? Not sure if the Choice Hotels company has the upscale accommodations for the newly betrothed. But its CEO will be the first to surreptitiously work alongside the rank and file in CBS' new season of "Undercover Boss."

Other companies with top executives to be featured this fall include the Chicago Cubs, Chiquita, DirecTV, Frontier Airlines and NASCAR.

Cameras will follow Choice CEO Steve Joyce in the Sept. 26 premiere; he works at multiple locations for the company, which has brands such as Clarion and Rodeway Inn. "Undercover Boss" was the top new show of last season.

CEOs appearing on the show are willing to take the good with the bad. Going undercover can expose the dysfunctional underbelly of a company, but also supplies publicity -- and an uplifting conclusion.

The dysfunctional elements could be a particular risk for the Cubs, who are 65-81 this season and haven't won a World Series since 1908.

Joyce stated that the show "will generate significant attention" for Choice, and he "looks forward to the "national audience of millions of people." Last season, the series generated an average of 8.1 million viewers in the adult 18-to-49 demo.



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