The Search Engine Submission Tips section explains how search engines find and rank web pages, with an emphasis on what webmasters can do to improve how search engines list their websites. This is the section of the site that is most important for marketers, as one can learn how to get their company at the top of the search results. One can also see that there are ways other than pay-for-performance search engines to get their sites at the top.
The Ratings, Reviews, and Tests section provides a list of comparison reviews, shows which search engines are most popular, and has tests and statistics related to how well search engines work.
The What's New section offers daily updates on the world of search engines. These updates can also be mailed to individuals, as Search Engine Watch also has a selection of newsletters. They have free daily and monthly newsletters with news about search engines, and members can receive an exclusive twice-monthly newsletter.
Members also get access to a special Members Area, which provides details about how particular search engines work and in-depth content on submission issues. Overall, the site is laid out in an easy-to-use format, with minimal graphics and a lot of informative text. That, combined with the content of the site, make it worth surfing onto.