• by Amy Corr , Staff Writer, October 11, 2010

What would the world be like if miniature-golf courses, bowling alleys, driveways, gas stations and skate parks threw caution to the wind and covered their surfaces with tiled flooring?

Personally, I'd want to know if tiles would improve my chances at bowling a perfect game. 

Johnsonite gave residents of Cleveland and Los Angeles a brief glimpse into this world when the company, for one day only, tiled unlikely surfaces in an effort to promote its table book, "Possibilities2." 

The 12" x 12" tile-sized book features tile flooring throughout a bowling alley, driveway, campground, floating dock, miniature golf course, skate park, gas station and pier.  

After the fantasy comes real-life settings where Johnsonite tile flooring spruces up ideal locations such as an office, hospital or school. 

The book is not available in stores and serves solely as a branding tool. "Possibilities2" will be personally delivered to every Johnsonite client.  

Marcus Thomas, Cleveland, came up with the idea of tiling atypical, outdoor locales. The agency also created a print campaign promoting "Possibilities2." Ads depicting the mini-golf scenario are running in Architectural Digest, Architectural Products, Interior Design, Floor Focus, Interiors & Sources and Green Operations, among others. 

Of the eight installations, seven are legit. The floating dock was created in-studio. 

Check out video of the tiled bowling alley, pier, miniature golf course and campground here, here, here and here. 

"The pier, Edgewater Pier in Cleveland, gets a lot of foot traffic and we opened it up to the public on Friday afternoon and all day Saturday," said Jason Schafer, management supervisor at Marcus Thomas. "There were a lot of quizzical reactions, many of which were captured on video for possible future use."

What about the bowling alley? "We did open up the lanes for a couple of trial tosses," continued Schafer. "Turns out Johnsonite is not an ideal surface to bowl on. Can you say gutterball?"