Wendy's and its Miami-based agency The Bravo Group, launched the fast-food restaurant's "Sabor de Verdad" ad campaign for the U.S. Hispanic consumer market. The central theme, "Sabor de Verdad,"
loosely translated as "Real Taste." "Sabor" represents taste, flavor and character, and "de verdad" means authentic, real and true, spelling out Wendy's food philosophy for Hispanic customers. Wendy's
International, Inc. is one of the world's most successful restaurants, operating and franchising companies with more than 6,600 restaurants worldwide.
