Early adoption has never been my thing. It's not my nature to keep ahead of the curve on consumer anticipation and frenzy. An item's relative indispensability within my own life usually takes some
time to register. It's typically when I feel left out, jealous, or hindered by my non-possession that I spring for the new device, tech installation or acquisition. And, I tend to wait until the major
scary bugs have been worked out and pricing has normalized. At least this is what I tell myself.
Like many people -- and for mostly good reasons -- I have been drawn into the Apple way of
life. While I maintain a dual PC + Mac headspace and am comfortable in both environments, and while around the house there are adjacent products for data, music, TV, and remote management -- Apple
prevails. It rules. And, since, despite what most fan boys will tell you, it is not a perfect situation, succumbing to this prevalence is a sickness. MacBooks do not have a long life, no
matter how glorious they make your life while they are with you; data rights management, if you really think clearly about it, makes your blood boil; iPods just up and die one by one all the
time. It's like pantyhose: disposable beauty.
Speaking of beauty: now we have the iPhone! In all its generations and incarnations, it's just gorgeous. But let's just say it: with so many
issues still riddling the iPhone picture, this compulsive aestheticism is crack.
I'm in the midst of a personal iPhone story that is emblematic. A couple of years ago, despite my
happiness with my BlackBerry, I rounded out my Apple picture and bought the iPhone. In some ways, I considered it a professional obligation. Among other things, I teach digital marketing and
media. Since we often focus on cross-platform strategies, I felt I needed to be able to speak to this platform inside and out -- and the iPhone was the screen of the moment. With what my friend
Adam describes as almost a creepy compulsion, we keep acquiring screens and talking about their splendor (but that's another column). I added the screen.
My purchase of the iPhone -- having,
true to my consumer type, waited for the 3GS -- was almost an involuntary reflex. I worked around the glitches at first, but they were bad. I have AT&T, and the phone dropped calls, spun on emails
that took 3-5 minutes to send in Midtown, and choked on texts. Its automation for spelling, grammar and other smart-helper aspects were pretty much just a pain in the ass. This phone hindered my
ability to do business smoothly on my feet in New York City. Sadly, sometimes the easiest way to communicate with someone on the fly was to post to his or her Facebook wall through the iPhone app.
This phone is nothing if not app-savvy. The word ludicrous comes to mind.
Through a sequence of changes, things got better, faster, and more reliable. The AT&T network upped its game a
bit; I changed my business email and domain management (to Google Apps -- a symptom of another sickness) to make things move more swiftly at my fingertips.
Then the iPhone 4 came out.
Many a friend waited in line and had this beauty in-hand on day one. I knew myself well enough to know that I would wait. So, while my 3GS slowly died, most notably a death of facial beauty, with its
physique marred with scratches and gruesome cracks, I kept watch. There was coverage of a few key bugs: things like syncing issues and flawed proximity sensors. I thought I knew the issues. Silly
me.
Then, last Sunday, it finally happened. On a jaunt around Central Park, frolicking in the leaves and shooting photos (on my Canon G9, the object of a more legitimate fandom), I lost my
phone for good. After giving it 24 hours for someone to call or email -- who would want a cracked 3GS of yesterday? -- I hustled to the AT&T store Monday morning before my week launched. My plan was
to buy another 3GS -- but alas, that was out of stock. Before I knew it, I had a 4 in my purse. Thanks to my upgrade, the pricing was on the lower end of exorbitant.
I planned to add the
device to my already extensive Apple Care plan and buy the "bumper" of my choice to protect it within the next few days. I quickly synced to my iTunes back-up, so no data or preferences were lost.
Yes, that aspect is truly of this age -- and amazing. Things were humming along. I figured I would take care of the other details by the end of the week.
Then I dropped the phone
Wednesday night. Not hard, not far -- and only a single time. I reached down blindly to grab it, and, wait for it... realized that this phone is made of glass. In my hand, I now held a
shattered stack of mirrors. Shards of glass were sticking out of three of my fingers, where I'd clutched the phone. I was stunned. And bleeding.
I was leaving town on Thursday, so
skeptically relying on my limited complimentary warranty -- remembering I still had not added Apple Care -- I went into the store in hopes of invoking pity and customer status for the timing and
sharing a guffaw over the glass fabrication. You can only imagine the insane conversation that ensued about upgrades, insurance, and of course the glass. Rather than pay full price for a new
phone, and because no coverage covers this flaw, I've opted to take the business card under the table of a dude named Manny on the Upper West Side, who apparently has made a business of replacing
these glass screens.
Of course, all weekend, I was obsessively researching this issue. Turns out these phones shatter at a rate of something like 80% more than other devices. And again --
they don't just crack, they shatter. For, they are glass. Through various back-door inquiries with industry friends, I'm thinking they may or may not be made of Gorilla Glass, the much-lauded glass for televisions expected to penetrate the market in 2011-2012. Fine for a plasma or LCD, maybe,
but a hand-held? People! To alleviate some rage, I also spent a lot of time on another friend's site: http://unsafeloads.com, showcasing things like logging
trucks with open beds and glass trucks teetering on the road. There, my imagination ran wild with the lunacy of using glass -- Gorilla Glass or otherwise -- on sensitive objects.
What if
Playtex decided that its products would look so much more elegant in a woman's purse if made of glass? What if shampoo bottles, typically clutched by soapy hands in porcelain tubs, were made of glass
to look more beautiful on the rack? What if dental floss were glassy, to look super-slick next to your teeth? Or nose hair clippers? Come on! These items are dangerous next to skin. Unsafe, sir!
Despite the insanity of what's gone down over the past week, I can't help but blame myself for getting caught up in the hype and not researching the 4 more thoroughly. I've embraced the Apple
benefits and elegance where they were clear and somewhat ignored the flaws. The refrain fool me once, twice and three times -- shame on me -- comes to mind. But, with cuts on my hand and plans to slip
Manny some cash to fix the glass that Apple should immediately rethink, I'm finding myself a bit more broadly disgusted. Lots of fools in this picture.